OUT – Giving away all of your valuable content.
IN – Selling it!
I’ve been selling information online for 4+ years now.
Manuals, e-books, special reports, etc. That’s how I make
my living. (And “no” I’m not telling you this to brag,
or make my operation seem larger than life.)
I’m telling you so that you’ll know that it can be done
in a consistent and steady manner. So that those of you
who constantly give your information away will understand
that you don’t have to.
If your information is good… tried and trusted by
readers… then I advise you to build up the courage
this year to sell it.
Start with a 15-20 page special report for $10-$30, if
you don’t want to open the floodgates with anything big.
(C’mon, you can write a 20-page special report in less than
a week!) Take $100, secure a new domain, and pay for a few
megs of Web site space for a couple of months. Promote the
heck out of your new report.
Seeing something small sell will give you the kick in the
butt you’ll need to create and promote other infoproducts.
The point is you gotta start somewhere.
OUT – Publishing your own free e-zine.
IN – Syndicating your content.
You want the truth? Okay I’m gonna give you the truth.
There are too many e-zines in existence, ESPECIALLY in
the business industry.
Yes… in the past I recommended that you start your own
e-zine for promotional purposes. But after looking at how
jam-packed the market is getting, I’m singing another song.
The truth is you’ll probably receive more attention getting
your articles seen in already established and well known
e-zines, than you will starting your own publication.
(Unless you’re already a ‘famous’ personality who has a
Content syndication – (allowing other Web sites and e-zines
to feature your articles) – gives you the power to be in
several places at once. Plus syndicating your content means
you don’t have to worry about the hassles of running your
Where can you syndicate your content? Check out iSyndicate
OUT – PDF.
IN – Wireless content.
Okay Adobe Acrobat isn’t entirely ‘out.’ But there is
something that you forward thinkers may want to keep an
eye on… the advent of wireless content.
I was just over in France where it seems like everybody
has a digital telephone. I’ve heard that in China not
having a cell phone is like not wearing underwear.
And they don’t just use them to talk. People are actually
using them to access information on the Net.
Granted I don’t think I’d want to read a novel on my
cell phone. However certain types of content, like news
or specialized data, is currently being accessed by people
with digital telephones and Palm Pilots.
Ladies and Gentlemen start your engines… the next
revolution in digital information delivery is about to
OUT – Selling your information retail.
IN – Selling your information wholesale.
This one’s not completely out the door just yet. But again
if you’re a forward thinker who wants to stay two steps
ahead of the competition, you’ll give this ‘IN’ some serious
The formula is very simple, and you’ve probably heard it
before. Instead of promoting your infoproduct directly to
the consumer, you sell the reprint rights to a small number
They pay you $1,000+ for the privilege, plus they promote
the product for you. You get major money up front and your
name is still being circulated in a positive manner.
I tried this one in 2000 and quickly found out that you can
make just as much money – (if not more) – selling wholesale
as you can in the retail arena.
Granted, you could lose some profits in the long run. But
if you’re in the game to make a quick $50,000-$100,000,
this technique has proven to be a winner for those authors
who have the guts to give it a go.
OUT – Self-publishers who look and act like they don’t
care about their Web presence.
IN – Self-publishers who look and act professional.
If I were a reader looking for a good e-book, there would
be several sites that I would have no other choice but to
pass. As a somewhat savvy onliner, I have standards.
I never buy from online shops that don’t have their own
domains. Perhaps I’m just a snobby curmudgeon, but there’s
something really amateurish about hosting a business Web
site in a freebie online community.
I never buy e-books that have ugly covers. I tell my clients
that if they can’t afford to hire an e-book cover designer
for $100-$200, then they shouldn’t have a cover at all. In
my opinion, an ugly cover makes the book look 100 times
worse than no cover!
On the other hand, I do buy e-books that are described
well on the Web site, sometimes with a table of contents,
or description of each chapter. I do buy e-books from Web
sites that have clean designs, and secure credit card forms.
And if these things make a difference to me, one can
only imagine how other potential readers feel when they
compare a cruddy self-published authors site, to that of
a big publishing house.
If you want your work to be taken seriously… if you
want people to pull out their credit cards and give
you a piece of the pie, then show your prospects that
you mean business.
Make sure your site design is clean, have a secure
order form, shell out a couple of dollars to have a
great looking cover. The investment you make in your
business is almost always rewarded with greater sales.