Viral Marketing – The Power of Viral Marketing

Viral marketing is a marketing strategy that relies on individuals
rather than traditional campaigns to pass along a message to others. It
usually refers to marketing on the internet. Viral marketing is so
named because of the tendency for messages to use “hosts” to spread
themselves rapidly, like a biological virus. The term “viral marketing”
first became prominent when used to describe a marketing campaign for
the e-mail service hotmail. When the company launched, every outgoing
message contained an advertisement for hotmail and a link to its
website at the bottom of the e-mail. As people e-mailed their friends
and colleagues, they were also advertising the service. Recipients
could simply click on the link and sign themselves up, and as they
e-mailed friends from their new account, the message spread within
existing social networks and was passed along with little effort from
the company. This example demonstrates all the key elements of viral
marketing. Instead, it takes advantage of existing resources by making
everyone who uses the product an involuntary spokesperson. It exploits
common behaviors, such as sending an e-mail. Viral marketing uses
communications networks that are already in place.

It also
includes using legitimate techniques like viral opt-in email, viral
ebooks and reports, viral ecourses, and many more. Let’s discuss some
great examples of viral marketing. One of the the master of viral ebook
marketing, has created an internet business empire using free and
paid-for viral ebooks and e-reports. He creates ebooks and e-reports
and then allows his affiliates and customers the ability to brand them
with their own website and affiliate links. He also offers offers a
monthly membership where he creates a great new ebook product each
month. He then allows his members to brand the website links with their
own affiliate program links. Creating viral ebooks and e-reports and
distributing them to your affiliates and website visitors is one of the
most effective ways to create viral traffic explosion on your website.

It
is also a marketing campaign that will result in the multiplication of
your branding and product/service sales. As it continues, it grows, and
grows with your links or message and name being spread all over the
internet. The more links back to you (or referrals sent out), the
easier you will be found. Instead of “viral marketing” you may also say
“online promotion that relies on your message being passed from person
to person” without your direct involvement. Viral marketing is the
internet term for what has been called “peer-to-peer,” “word-of-mouth,”
“network marketing, “tell-a-friend”, “refer-a-friend”, “send-this-link”
etc. First rule of viral marketing is to make sure you have the best
quality, best value products to sell. If your products are good, your
visitors will be encouraged to recommend it to their friends, who of
course, in turn will feel confident to recommend it to their friends,
etc. And the pyramid is slowly starting to build up. If your product is
good and carries valuable information, you may not need to stimulate
your visitors by offering any kind of reward. In most cases, however,
your army of ‘word of mouth’ messengers will work harder and growth
will follow a steeper curve, if there is a reward system implemented.
Give away products or services and encourage you visitors to recommend
you on to others.

Viral marketing is widely used because it can
work wonders to a certain business. As long as the business owner knows
that there is a unique substance to his product or service, then it is
all up to the customers to talk the talk and work the work. Marketing,
there are also some pitfalls that you should avoid so you can reap the
advantages of viral marketing to the fullest. In viral marketingFeature Articles, you
have to be at the right place at the right time. Your marketing will
deteriorate if you do not research on your niche and the moves to
target that niche.