A new year brings new trends, and new trends demand new skills. Sharpening the axe in social media skills, inventory and technology adaptation is key.
“It is not necessary to change. Survival is not mandatory.” W. Edwards Deming
What’s the saying? Adapt or die.
It’s an adage Realtors can appreciate because real estate always lands its share of change. If you’re an active Realtor I offer you my heartiest “congratulations” for having survived the tsunami of transformation the industry has endured over the last few years.
But let me quickly follow up with, “Don’t rest on your laurels.” A new year is here and with it will come more change. Some of the trends that will keep you from resting on your laurels are these:
– More competition from new agents entering the profession who are smart, tech savvy and hungry.
– More diversity in your potential clients, with both younger (millennials are finally having success getting mortgages) and older (baby boomers) consumers entering the market no doubt with differing housing needs.
– More technology in homes. This could be the year consumers truly expect the latest in smart home automation.
– More social media. I know, it’s hard to believe there could be more, but it continues to gather strength as a powerful marketing tool in business across many industries.
– More inventory of homes. Yes, finally supply is catching up with demand.
So what skills match these trends — skills you’ll need to make 2018 a great year? Here are my best suggestions:
At this point you might be thinking, “Gee, Bubba, this sounds like a good bit of work.” And you know what I say: “Darn right. Success takes work and plenty of it.” There’s always a certain level investment of time, energy, and money needed to be successful at anything – and the real estate industry is no different. If you’re passionate about your job and you’re willing to put in the work in to improve your skills, you also have a better chance at improving your career.
Here’s to happy and healthy 2018!