The Definitive Guide to Information Products: How They Work, Why You Need Them and How to Create One

digital products
digital products in different formats

1. Intro
Digital products are products which are created, managed or consumed by a user that are intended to be used to store, manage and/or retrieve information.The most common type of digital products are software and digital book (e-books). Software is typically used for storing, managing and retrieving data and is usually stored on a computer or mobile phone. There are also other types of digital products which do not fit into one of the above categories. Examples include video games, music players, social networks and electronic games.In this article we will look at some types of digital information products:1) E-books2) Software3) Social Networking apps4) Video Games (online or offline)5) Electronic Games (online or offline)
2. What are digital information products
Information products are generally defined as “products that people use to acquire, store, and process information,” and from a marketing perspective, information products can be categorized into two main categories:Consumable or “one-time” use case. These are the sorts of things that you purchase with a single click or clickety-clack; think: web browsers, email clients and social networks. Examples include (but not limited to):• Evernote • Twitter • Facebook • LinkedInPermanent use case. These are more considered pieces of software (think: Adobe Photoshop for photography); examples include (but not limited to):• Google Voice Search • Google Maps • Google Docs • DropboxConceptualization. Information products can also be categorized by their level of conceptualization:• Utilizing concepts from existing digital information products (i.e., reading books)• Implementing new digital information product concepts on top of existing digital information products (i.e., buying a book for the Kindle)Contextualization. This type of classification varies based on the above two types; it is often used to describe how an information product is meant to be used within its specific context or domain. For example:• The first use case is around acquiring knowledge/information, while the second is around curating knowledge/information in some sort of repository/library; these are both conceptualizations of info product usage but they both fall into one category since they each require their own set of specific hardware/software setup in order to work properly (which ultimately make them different from each other).
3. How digital information products are consumed.


The internet is full of online services that offer various kinds of digital goods. These are called information products. They are known as digital media because they are produced digitally, and they are based on the idea that content is better when it can be shared more widely, and more widely when it can be shared more often. In the context of online services, the Internet is a place where those who want to share information find it.The term “information product” has become a bit of a catch-all for what used to be called “content” or “information” back in the days before there were computers, but today refers to something much different. There have been many developments in this area over the years, but none of them have had quite the impact as the rise of social media did.The first generation of social media services (e.g., MySpace) were focused on sharing music or photos with friends or family members. As time went on and new platforms (e.g., Facebook) came along that aimed to share information with strangers (such as text messages), these services began to look more like websites:People could create profiles; people could communicate; people could follow other people; and so forth.Nowadays, these platforms are generally abbreviated as:• Facebook – A social network where you can share photos with friends and connect with people through status updates • Twitter – An open platform where anyone can send tweets (or retweets); also known as “microblogging” • LinkedIn – A professional networking site within which you can enter job-seeking profiles • Instagram – A photo sharing app that allows users to share stories and photos • Stripe – A payment processor for online transactions • Google Hangouts -A video conferencing tool for small groups • Skype -An instant messaging service provided by Microsoft 2013 was a significant turning point: Facebook changed from being an informational website into an interactive social network. The typical user became less interested in posting status updates than in interacting with other users and communicating about their lives more broadly .It was only a matter of time before other companies took notice and started building similar products around various aspects of personal life: activities such as exercise videos, recipe videos/blogs/books, travel itineraries/charts etc.; education topics such as academic journals/books etc.; business / accounting topics such as financial reports/accounting statements
4. A digital product’s lifecycle
1.An information product is any media produced for a specific audience. The audience is called the user. The user may be any human being capable of making decisions about the product(s) that are digitally presented to them. Most products are inherently information products, but some can be classified as digital products (e.g., ebooks, newspapers, etc.).2.Information products have varying degrees of interactivity—some are passive in nature, while others are designed to engage and provide users with choice and control over how they want to use the product(s). Information products also vary in form: some can be delivered as a paper product (e.g., a book), while others may not have a physical form at all (e.g., an advertisement).3.In-store retailing is one type of information product, where customers pay to acquire information, and then use the information to make decisions about products in the store. In this case, the customer is considered to be an end-user rather than a consumer—for example, customers can purchase merchandise from merchants at their stores or online through sales by purchase or subscription services such as Best Buy’s Best Buy Rewards program or Sears’ My Best Buy program.4.A digital product’s lifecycle is distinct from its physical lifetime—a digital product may change its functionality over time due to new functionality added through software updates; however it retains an essence of its initial design and requires minimal maintenance if it is owned by one person or company (e.g., Microsoft Word or Adobe Photoshop.) A physical magazine still needs people devoted full-time on it so that it stays current with changes in technology and advertising content; a physical book needs billions of dollars invested in manufacturing facilities and logistic resources to keep up with sales; an ebook needs no such support efforts at all because it can change every two days without any significant investment on part of the owner such as books published by Amazon which continues generating revenue every day even after its authors start getting paid for their work each month — hence Kindle Unlimited subscription service for ebooks which allows readers to read more than 100 books for free each month among many other benefits offered by Amazon which caters entirely towards their own profit motive rather than the publishers’ profit motive; yet another exception includes self-publishing where authors are mostly responsible for maintaining their own infrastructure and technical support teams because they have no need whatsoever for someone else
5. The three types of digital information products
Three main types of digital products in the marketplace today: direct, indirect and hybrid. Each has some advantages and disadvantages to them.Direct products are usually websites or apps that are built, maintained and sold by one company or group of companies. The advantage of this model is that it is easy to setup, scale, manage and monetize. However, there are some drawbacks to this model:1) The product may be limited in functionality (application might not have the latest features)2) There may be no real customer base because there is no interaction between the users (they don’t use it on a daily basis)3) The product may not be developed with user-centricity in mindIndirect products are products that are accessible via multiple channels rather than a single website. This means that the product can be accessed from multiple sources including alternative platforms such as mobile apps. An example of an indirect product would be a web service that allows users to search for products on Amazon and offer reviews once they have found something they like (similar to services offered by eBay or Alibaba). The advantage of this type of product is that there is always some level of interaction between users, because they often share their experiences with each other even if they do not own a physical copy of the product.Hybrid products mix these two categories and provide a combined digital information experience for multiple different channels including websites, mobile apps, digital sales channels like email marketing etc. As mentioned earlier: A hybrid product provides some level of interaction between users — because many users use it for different reasons; for example one user might use it to purchase merchandise from third party vendors but another might only use it to find coupons for their favorite restaurants or shops online. Hybrid products also make up an important part of any successful startup: you need both an idea and a business model if you want your company to survive long term (and long term success is probably better than short term success).
6. Tactics for creating a successful digital information product
Information products are all over the place. You can read a book, watch a movie, listen to an audiobook and play an online game. There are even ebooks that you can download and read on your computer!In recent years, the world of information product development is exploding with new ideas and concepts which, while they may not be new at all, are certainly very different than what we were doing in previous years (e.g., digital entertainment platforms like iTunes or Netflix).I’ve put together an overview of what I’ve learned since I left my last startup and have come up with some tips for how to make a successful digital information product. For example:• Create clean code – You need to follow coding standards and avoid deprecated functionality that is no longer supported. This will save you from having to pay for maintenance fees down the line.• Setup a blog – Having a blog will help you discover new users and generate leads quickly as well as develop more content because there is an audience of people who want to read your blog posts. Also, it will provide useful metrics on your product’s performance so you know where your efforts should be going next (and why).• Utilize social media – Social media is a great way to reach customers who either don’t know about your product or are already using it but don’t have time to actually go through all of the work involved in setting up their own accounts (adding content, following links etc.) or maybe they just don’t care enough about it to bother adding their own accounts but still want their friends and followers to follow them (this could be done by directly inviting them or by sending out regular emails) . The best way to get traffic from social media is through paid advertising so make sure you have some budget for this before investing in it too much further down the road (see below).• Focus on getting users – This means being clear about what features your product has so that users will feel good about buying into it before they even realize they need it. This also doesn’t mean that every user must be made equally important by using every feature equally well; try each feature out proportionally. If one user is spending more time using features than other users then perhaps it’s not worth going forward with them so continue focusing on improving the ones where users spend less time using them first before moving onto something else where they spend more time using them.• Use
7. Achieving Success as a Digital Information Product Entrepreneur
Information products are what we call digital content. They can be physical or digital. They can be enjoyed and purchased, or they can be shared. They can be used to:i) get information (such as e-books, newspapers, magazines, blogs)ii) provide information (e.g., to educate and inform others about a topic of interest)iii) train people (e.g., for career advancement)iv) create knowledge (e.g., for the benefit of society, such as research and education).The term “information product” is something I like a lot because it describes precisely what we do here at Launchrocket . We help people and organizations create digital information products. The main thing we do is design information products that help people make better decisions in their lives and/or careers. We have a few different types of products under our belt: books, e-books, online courses and online games. All of these products are distributed digitally through platforms such as Apple’s iBooks store and Google Play Store; or through printed books by Authorhouse; or through printed courses by Udemy; or through e-book readers on Barnes & Noble’s iBooks store or Amazon Kindle store; or through mobile apps on iPhones and iPads; etc… It is important to note that there is no set formula for creating an information product so every company will have its own approach depending on the needs of the company being run as well as the specific product they are trying to create. It roughly follows this formula:i) Product development team (which includes designers, developers and marketers),ii) Business development team (which includes business partners),iii) Marketing efforts – outreach campaigns across channels from press releases to social media posts to email marketing;iv) Sales efforts – approaching businesses for support for sales incentive programs such as discount codes/promotion codes/free money via developer bounties/sponsorship programs;v) Customer support – helping customers find answers before asking questions about technical issues with the product(s); vi) Tuning – creating a product that is easier than its competitors to use but also offers more features than its competitors’ products offering higher levels of customization than its competitors’ products offering more features than competitor offerings overall which means you may never need any other competitor’s product(s).  In this way, you can build multiple identities of your own making: 1st identity –
8. Conclusion
A few weeks ago I wrote a blog post (which I’ll link to from this post) about information products. In it I documented my research on the three main types of digital information products:• news,• e-books,• podcasts. I also covered a lot of other very useful stuff in the context of each of these products.I found that there is a lot of common ground to be found here: For example, they all have some form of content that is published and/or distributed in digital form, whether it’s news or e-books or podcasts (though not all of them are “news”), and they all have some form of distribution channel (if not all). But there are also some important differences between them:• News is mostly distributed via print publications. That means the print version is most likely to be expensive, and will make it difficult for consumers to enjoy unless it is part of a larger package with other items (with our e-books we can distribute them at no cost). Also, since news has been around for centuries we understand its value better than many newer formats (like e-book formats or podcasting). This means there is a lot more competition in news than in any other product type. Examples include The New York Times (which covers politics), The Wall Street Journal (which covers business) and the like. There are lots more opportunities for direct competition here than you might think—especially if you want to run your own news operation!When I was researching this I came across an interesting paper by Lance Siry called “Why We Buy Ebooks” which describes why people buy books — especially used ones— as opposed to softwares like Adobe Acrobat Reader. When Siry studied 1,000 people over just two weeks he found that people would buy new programs because they were cheaper when the book was new and when it was used up customers felt more comfortable paying for something they had purchased anew versus one they had already used up. So if you are going to produce digital content even if it isn’t necessarily new then people will pay for it just like they do with books. On top of that Siry noted that there were also costs associated with publishing e-book formats which can be significant given how much ink has been spilled on their benefits and drawbacks compared to printed books. He concluded that ultimately users will want something new rather than

lets begain
reading an e book
an online training course