Steps in Information Sharing

Step in Information Sharing

Information sharing is one of the
most important aspects of driving web business. If you have a website and if
you are not able to share relevant information regarding your service or
product with your readers or internet users then it will greatly impact the web
traffic to your website. There are quite a few advantages of effective
information sharing and they are:

 It will help in building instant credibility

Well! These are some of the
benefits that you will derive through information sharing but it is not as easy
as it seems. There is a step-by-step process that goes behind it and if you
follow them to the suit then you will be able to not only capture your target
audience but also get ahead in the internet rate race.

 Let us take a look at the various
steps: Step I:  Add relevant and useful information

Content creation is a process and
the only way to get meaningful content is by adding relevant information;
information that is useful for the reader. This is where you should also apply
niche writing. If your website is selling a product like camping tents, then
provide as much information as possible regarding the product and how it can be
useful to the buyer. Write about how to camp, what are the altitudes where you
can use a particular camping material, what are the various benefits, etc.

 If you feel that you are unable
to provide the type of content required then you can hire content writers who
can do the job for you. It is an affordable option and these days most writers
are aware of the requirements of various search engines and they will be able
to churn out some really informative content for you.

 Step II:  Make your content Viral

If you want your content to spread
across the internet rapidly then the best option is to make it viral. All you
have to do is add a small footer in every article stating that readers can
re-publish this article/the content. Here’s an example:

 {Start Footer} Article by John
Scali of johnscali.com – A definitive guidebook to landscape
photography
. You are permitted to use the article on your web site but
please make sure to include this footer. {End Footer}

 It is important to include a link
to your website in the footer where the anchor text will be a keyword phrase
like landscape photography, which is the hyperlink. Due to the growth of links
across the web, your website ranking will also increase for the particular
keyword phrase i.e., landscape photography. 

Step III:  Internal Publishing of Content

There are many ways of publishing
content and the web is one of the most powerful publishing sources. But before
you publish your content on the web, you need to publish it internally. One of
options is to introduce the content to your subscribers. If you are publish it
on the web then maintain a single page listing of all the articles. The list
will ensure that the search engine spiders are able to find all the valuable
information with ease.

 Step IV:  External Publishing of Content

When we say external publishing,
it means publishing the content in other websites, e-zines etc. There are many
free and membership oriented websites and directories where you can submit your
articles. There are also some online magazines that may be targeting audience
who might be interested in your product or services. Contact such editors and
have your articles published on their website. This will help you to share
information with a wide base of audience.

 While publishing content
externallyFeature Articles, include footer where you can mention your website URL. This will
help in driving traffic to your website.