Some of these folks may have been really good at marketing in the off-line world but have not been able to adapt to the global concept of network marketing for an online home based business. They are stuck in the old days and as such, their marketing ideas are only working for businesses stuck in the old ways as well. Being able to make that leap is a genuine need to be successful in today’s internet marketing world.
When they went to college to learn marketing, in the days before the internet, they learned valuable information on the best ways to promote a company’s name. Advertising promoted specific products and marketing promoted the company’s brand. In today’s internet marketing you have to be able to do both at the same time and it takes a different type of expertise to pull it off.
Becoming involved in internet network marketing MLM is more than just posting ads on hundreds or thousands of affiliate websites. The message you post must be geared to a diverse audience as it is impossible to know exactly who will be viewing your message. A smart affiliate will not post ads on their site that have no relationship to their own message, still others will post just about any type ad, other than those relating to their business for fear of the extra competition.
Another thought has it that the common web surfer, that is those with no knowledge of or interest in internet marketing may be seeing a different message when they ads on a web site. These folks, commonly referred to as potential customers, only see advertising and do not know or care whether it is paid ads or not. Being an affiliate with well-known businesses may lead them to the conclusion that your site must be pretty good to keep company with such big businesses.
Surrounding yourself with good people has long been an accepted method of helping your business get better, By bringing in the smartest and brightest stars, new and innovative ideas have helped many businesses prosper. The same theory could be applied to network marketing MLM as having your name associated with the biggest and brightest companies can make your site shine even brighter. Perhaps a better name would be success by association.
For example, you run a computer hardware sales company on the internet and become an affiliate of Cisco, many may interpret that as an endorsement of your business by one of the biggest computer network hardware manufacturers, which gives your name a boost.