Pros And Cons Of Article Marketing


Article marketing is perhaps the most reliable method of driving targeted traffic to your site on the internet. However, it has its flaws. Let’s discuss the pros and cons of article marketing.


1. Builds free targeted traffic to your website. When the number of backlinks to your site increases, they will accumulate and slowly improve your ranking in the search engines.

More backlinks = better rankings.

2. Boosts your credibility over time when people search your name on the search engines. In fact, this is the easiest way to determine if someone is just a hoax or are they truly expert in their field. Simply pull out the browser and run their name on the search engine.

If you can’t find any information about them, it’s most likely the person is not an expert just yet. It will be fair to take what they say or what they sell with a pinch of salt.

3. Powerful traffic generation method. Article marketing is able to drive targeted traffic to your site. Why?

Because you have just pre-sold to them your idea or product through the article you wrote!


1. Takes time and a certain level of writing skills. Article marketing has two long processes – article promoting and article writing.

Since many article marketers have little or no training in article writing, they will find article writing a wee bit challenging and tiring.

And let’s not forget article promotion – it takes up time too. Just as it takes up time to look for article sites and publishers to submit to, it requires time and effort submitting articles to them.

I hope you’ve benefited from this article.

Article Tags:
Article Marketing, Targeted Traffic, Article Writing

Source: Free Articles from


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