Joining a network marketing business can be a great step forward for anyone wanting to work for themselves and on their own terms. However, the right training and mindset has to be in place if success is to be achieved. Let’s face it; the average person is not business-minded. The majority of people are employees, followers. That’s just the way it is. Business leaders have to ”think outside the box” and be able to deal with the many roadblocks that invariably lie ahead. Many traditional companies teach their employees about their products and services but not about the day-to-day inner workings of the enterprise because it doesn’t really concern them. They follow directives and expect to get paid for their services, as they should. The bigger picture is the responsibility of the owner(s) and executives. As a network marketer YOU are your business. You are the CEO and there are so many things you will have to master to be successful.
Knowing about whatever products/services you have to offer is just a small part of the big picture. The real challenge is understanding how to market them. Virtually all MLM companies are still only teaching their members old school techniques that revolve around your ”warm list” of family, friends, and their referrals. This is a great place to start and in theory your family and friends should be your strongest proponents, but unfortunately theory and practise don’t always jive. Many a network marketer has experienced the disappointment of a family member or close friend that neither became a business partner, or even a customer, at the very least to support his/her business. This moral setback is far too bitter a pill for many to swallow, and this is why so many network marketers fail. They figure that if they couldn’t even convince someone in their warm list to support them, how could they approach a total stranger? Building your network of partners and clients takes time and for many it takes too long. Especially considering you almost never get any up-front money or stable income from MLM business ventures in the beginning stages. Having the right training is essential to running a successful franchise.
The following are the skills you will have to master in order to market your business in the 21st century: Identifying your target market, qualifying your leads, closing the deal with partners/customers, telephone technique, presentations, computer literacy/Internet marketing techniques, time/energy management, as well as defending your position/debunking myths, and dealing with rejection. By hitting all your bases and doing so consistently it is very possible for anyone, even with limited prior sales experience to excel at Network marketing. There are so many MLM business opportunities available and many successful marketers offering training both online and offline. Learn from all of them. Obviously everyone is different and will have better results with certain marketing techniques over others but try as many strategies as possible. With time and experience you will get a sense for what works best for you, but will also have the satisfaction of knowing you did not limit yourself. Who knows, what didn’t work yesterday may work today or even tomorrow. Those not willing to keep an open mind and take action will never see their position in life change. Rather than complain, take steps to better your future. Your partner in success. G