Marketing is the do-all and end-all of achieving financial success. Marketing pays your bills, pays your insurance premiums, and your childrens school fees. It is what your business needs to survive. All home-based businesses are in dire need of marketing to gain a foothold in the market. And yet, not enough freelancers pay enough attention to it.
Marketing for the home-based entrepreneur is the art of selling your services, or products. It is the process of advertising your business. If one does not advertise, then how are people to know that the vacuum in a particular field has been filled? If you do not promote your business, how are companies and agencies to know that you are available for the out-sourcing of certain projects?
The home-based businesses require a lot of publicity to take-off, and take-off well. This publicity is beneficial in a number of ways. First of all, your pool of clients increases, when the value of your products or services is noted. Also, advertising creates awareness that increases competitiveness. By offering better rates and better quality, one can obtain projects that were previously hard to come by. So how DOES one market their business?
Simple. Set aside a budget for this. Also, set aside a few hours every week. If youre just starting out, you have to devote more time to publicizing your business. Once youre established, marketing becomes easier. However, you must devote as much energy and funds to your marketing as you do to your other business endeavors.
Advertise your product or service, send emails to old clients asking if they have a need for you, and do your networking online via blogs, forums, and the like! Your website must be up-to-date, and your product or service should be of the type that fills a vacuum in the market. You cant go about selling Hawaiian print sarongs in the middle of winter, or settling somewhere in the US selling Arabic books. Geographical location does matter, even with the advent of the internet.