Many marketing consultancy firms will talk
to you and give you an initial consultation at no charge. It’s probably
best to stick with free assessments to help you choose the right firm.
Most professional firms consider it time well spent to demonstrate their
value added proposition and have an opportunity to talk to you about
what they can do for you. After that, a marketing strategy and
implementation plan will be discussed, along with a discussion about
marketing consultancy fees. Your marketing firm should articulate their
full pricing fee so there are no surprises.
Marketing Service Fees
items may be chargeable, such as: staffing, research, and execution of
the plan. Other charges may apply as well, such as design services,
printing fees if you use marketing collateral such as in print, for
instance, and other charges that relate to your campaign(s). Your
consultant should be able to provide a breakdown of some of those
charges. Paying for expert services won’t be free, though, so be
prepared to pay a chunk of change for the consultancy aspect of the
marketing services. Skilled marketing consultants do fetch a decent
hourly rate for their time as well but it should be money well spent.
work with you to help you reach your desired results. A marketing
specialist doesn’t just take over your business operations and make
changes to your business infrastructure without your say. The right
consultant works along side of you and will help you learn to manage
your marketing efforts more effectively and whether or not those efforts
are paying off should be apparent fairly quickly.
Measuring Consulting ROI
on investment is important. When you invest in your business it helps
to see in real data where that investment brings you. You’ll spend
money, time, and you may spend resources on implementing a marketing
campaign or overall plan so seeing the fruits of that labour is
If results aren’t apparent in terms of bottom line
profits alone, the marketing firm may be able to provide you with
detailed reporting, particularly if you’re advertising on the internet,
to help you see results in other areas, such as search engine rankings,
increased website traffic, increased brand recognition through web
analytics, and other areas that show a marked improvement between now
and prior to hiring the marketing consultancy. It may take time to reach
your results but the right firm can help you and demonstrate their
worth to you along the way.