Many people today start an online business with such great excitement and enthusiasm only to give up a few weeks later. This can be due to them not being provided with an internet marketing training guide or that they were unaware that they had to even market their business.
Some people assume that when they are provided with a website the targeted visitors will automatically find their site without them having to do any internet marketing at all. The many misleading advertisements one sees online probably created this misconception.
Think for a moment about starting an ordinary business in town or at home. Your customers do not just flock through the door the minute you open the business. You would have had to let as many people as possible, who are looking for what you have to offer, know that you have opened a business.
So how do you attract customers? Firstly, you would draw up a marketing plan of action which could include for example a newspaper or mailing campaign, using word of mouth advertising or radio advertising, placing a sign on your car and putting up posters or handing out flyers and business cards.
It is just the same for marketing a business on the internet. When your website is up and running then you need to put a plan together and start marketing it online to attract as many targeted visitors as possible. Rather like attracting bees to a honey pot.
Marketing a business online can be done in many different ways. The more time and effort you commit to your internet business the quicker it will grow. It does take time to get established on the internet but the growth period is an exciting time.
You would need to put together an online marketing plan, where ideally you would select two or three internet marketing methods to focus on. Internet marketing is not difficult it just takes commitment and focused consistent work.
You will turn your website into a honey pot by building back-links to your site. A back-link is a link on another website pointing to your site. Basically the internet is a whole bunch of links all pointing to different sites and your aim is to constantly and consistently increase the number of links pointing to your site.
Building back-links can be done in a number of ways. Once you have chosen your keywords and optimized your website for the search engines, you can use internet marketing methods such as article marketing, forum posting, social bookmarking, 3-way linking, commenting on blog posts and submitting your site to the web directories to create links pointing to your website.
As the search engines find more links that point back to your site, the higher up in their search results your site will appear. When you are just getting started and have only a few back-links pointing to your site, your site may not even appear in the first 50 pages of the search engine results.
However, as you build more back-links, your site will start working its way up the rankings, until one day you find you are the first page of Google for your chosen keyword. As a result of this your online business website will start receiving lots of targeted traffic and best of all it is free.
Be sure to keep your website fresh and up-to-date by continually adding new and unique content. The search engines thrive on finding unique content to index.
Marketing an internet business online is something you never stop and the building phase of an online business is ongoing. You will certainly experience online business success if you maintain your top search engine rankings and stay ahead of your competition by continually increasing your back-links.