Mobile Marketing is the hip and happening way to market!
Mobile marketing is on the rise, and that is a really good
thing for most companies. For those who
are not familiar with the term mobile marketing, it is a way to market to
your clients and customers who use their cell phones for everything!
If you are a business that is already using social media to
increase sales and optimize brand awareness, great! Mobile is the next step to keep you in the
game and ahead of your competitors.
Here are some facts you need to know:
There are 5 billion
mobile phone users worldwide
91% of cell phone
users keep their phones with them all day long
97% of text messages
sent are read by cell phone users
2.5 billion text
messages are sent everyday in the US
You can imagine, now,
why you want to get your company ready for this mobile generation!
Let’s imagine that
you have a beautiful website all set up and optimized. You’re really happy with
your website, and it’s generating leads and sales. Now, imagine that website on a mobile device.
Is it easy to find your products and services?
How about your contact information?
Most likely, the answer is no.
You want your website
to be mobile ready so your clients can access your information quickly and
easily. A mobile site can have your most
important information on it so it is easily found. This information could include: Google Maps, a
purchase button, contact information, your specials, coupons, etc. The list goes on and on. Even if you are not a smart phone user, you
cannot ignore the fact that your clients are, and they have a two second
If they dont find
what they want easily from their phone, you might as well kiss your sales
goodbye because they are now moving on to your competitor’s site, and they are
Now, lets move on to
marketing via text messages. You have
probably seen text messages being utilized on popular television shows to have
their audience text message in votes for their favorite singer, dancer,
etc. Well, there is a place for text
message marketing in business as well.
Let’s say you are a
restaurant. You have a weekly special, a
chef’s special meal, or a coupon that you would like your customers to know
about. If they dont visit your
restaurant each week, they wont even know that you offer these specials.
Now, picture that you
have text message marketing in place.
You have a list of your client’s cell phone numbers because you have
been collecting them through a service provider. Your chef comes to you and says that this
week he is cooking his famous dish. Now,
you call your text message provider and let them know that you need to text a
message to your list about this special right now, or schedule it for when the
special is going to be available. What
do you think will happen? You will have a full restaurant with your customers
who are so excited to be invited to try the chef’s special of the week. What would that do for your business?
Text message marketing can be used in a
variety of ways with many different businesses, including real estate agents,
dentist’s offices, doctor’s offices, internet marketers, churches, plumbers, and
the list goes on and on.
If you want to keep
your business in front of your current and potential customers, I would suggest
you really think about how these new services can benefit your business and
keep you ahead of your competitors today.
The old ways of marketing with mail coupons and yellow pages is dead; that
type of advertising is not reaching the new generation of mobile users. The good news is mobile ready sites and text
message marketing cost less and will give you and instant return on your