For your home based business marketing plan, you need to know what your business is really about and what separates you from the other guys in the same type of business. When you have an idea about this, you want to develop an unique selling proposition statement (USP). This is different from an advertising tagline, although you may end up using it as one. A USP, however, is usually a one-sentence statement that sums up who you are and what the purpose and mission of your home based business are.
After you develop your home based business USP, you want to think seriously about your target market. Who are they? Where do they live? How much education do they have? What are their buying habits? Whats their gender? Asking questions like these help you know your customers inside and out, which will be of tremendous benefit in allowing you to talk to them in their own language and in understanding the best way to get the message about your home based business across to them.
Once you know these things, its time to think about advertising. You will, of course, want to have business cards, letterhead and envelopes for your home based business. You may want to hire a graphic designer to develop a special logo just for your home based business and have it printed on all your business and marketing materials, from envelopes to television commercials, if you decide to run some to advertise your home based business. A logo is an excellent way to brand your business so that the minute people see it, they automatically think of you. If you dont think this is true, consider Nike. Without the swoosh, Nike just wouldnt be Nike.
You will definitely want to have a website for your home based business, whether youre doing business online or off. Even if youre not marketing your product or service to the online community, a website gives your home based business more substance and credibility. Web developers and writers can have your website up and running in a day, but its better to take some time and plan the look and feel you want your website to have before going live with it.
Some other ways to market your home based business offline that are quite inexpensive are flyers, circulars and posters. You can make these types of marketing materials on your own computer, then post them around town and leave them in places where there are likely to be people who want your product and/or service. Marketing materials like these are much more effective than you might think and are a great way to reach an untapped market for your home based business. However, if youre leaving flyers in a business or office be sure to get permission first. You dont want them to just get chunked in the trash!
Other home based business marketing materials that tend to be a bit more costly are brochures, radio commercials, billboards and television commercials. But they might not be as expensive as you think, especially if youre focused on a particular small area. For brochures and billboards, you will want to hire a good graphic artist to create them, and youll also need to buy media placement for the billboards. For commercials for your home based business, both radio and television, youll need a copywriter to write a script unless you plan on writing it yourself. Youll also need a producer to record or shoot your commercial. Youll also have to buy the media placement for it. Many small local advertising agencies in your area can do all of this for you at a moderate charge. Some agencies that are just starting out themselves may be willing to give you a discount to help advertise their own service. Just make sure their agency has a reputation for qualitylike the one youre developing for your own home based business!