You have just built a great website for your Home Based Business. You did a wonderful job, perhaps paid good money to research your niche market and put together good range of products and services carefully. You are now ready to start your Internet Marketing. But no matter how much you may have thought of, a key ingredient sometimes remains missing. Traffic
What is Traffic?
Traffic refers to your potential customers who are directed to your products and services offered by your Online Business through this wonderful website you have now created. Traffic is the lifeline in Internet Marketing and it solely determines the fate of your Online Business. You need new qualified visitors arriving at your website each and every day, ready and willing to buy these products or services.
Not All Traffic is Good
In order to succeed and be profitable in your Online Business, you just need to find a target market of a very hungry crowd to buy from you. Your primary task therefore is to direct them to your products you are promoting using the best available marketing strategies.
Unfortunately not all traffic is created equal. Some paid search engine traffic e.g. Google Adwords can be good traffic. However directing such traffic can be expensive and you can lose an arm and a leg if you are not careful. On the other hand, you may receive other traffic which has no value to you business and therefore no sales conversions as well. You will need to find a strategy to track your efforts and monitor the results.
Traffic Exchanges can be used to generate traffic to your site. You can view others sites to generate credits to have your site viewed by others or you can purchase views from the exchanges. In some exchanges, you may also promote product banners, which can be very effective as a branding feature for your business.
Articles Submission, Blogging, Lens writing or Forum participation are other forms of free traffic generation. The amount of traffic being generated here can be pretty substantial. Just make sure that you include a compelling bio box with a link back to your site. You will then be presented with a combination of both fast and slow strategies some of which do not work for you. But thats just the first step.
Finding The Best Traffic Strategy
The simplest strategy is often the best one. Go for those that really work for you. You ought to follow every possible traffic generation techniques you can lay your hands on – books, training programs, your mentor or people in forum groups you joined. Then review the results to see which ones work best for you and which dont. One good rule to follow is never buy traffic unless it performs.
This process to determine which ones work best for you often take considerable amount of time and can be quite frustrating. Many people lose faith in their Online Business when they are confronted with such setbacks and poor sales. But there are those who persevered and succeeded proving right the saying that Failure Precedes Success.
Internet Marketing is a Science, and having just a website running does nothing unless you are promoting it aggressively and consistently. Use as many strategies that work for you, free and otherwise if possible.