Cold Calls – A New Way to Open

Most of us design our cold calling around scripts
and strategies. Isn’t that how we’ve been taught by the sales gurus? Sales
strategies do the exact same thing. There’s something about scripts and sales
strategies — it always shows. I call this “The Wall.” The traditional
cold calling approach, which has been taught by the sales gurus for years,
involves immediately giving a pitch about who you are and what you have to
offer.

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