E-mail marketing has become a vastly popular and beneficial direct marketing tool. It is primarily used to provide information to subscribers on services and product offerings. But, it can also be useful in building a loyal customer base. Today, more and more business owners are turning to e-mail marketing as their primary way to generate sales leads. The reason is that not only can the results be easily tracked, but also because it is an inexpensive way to market services on a large scale. Because of the minimal costs involved, business owners have a greater chance to generate a profitable return on investment.In recent years business owners have begun relying on e-mail marketing specialists to expand the reach of their internet marketing efforts, as well as enhance their business profits. This is because they know that most people use e-mail. All it would take to reach the right category of consumers, then, is to encourage them to opt-in through enticing offers, as well as to keep them subscribed through relevant and compelling content.Whether business owners decide to engage the services of a specialist or invest in the tools to use themselves, e-mail marketing is a low-cost way to generate sales leads. In fact, most e-mail marketing campaigns average in cost at just one cent per e-mail sent — much cheaper than other direct marketing campaigns, such as direct mailing and telemarketing. What makes it even more appealing is that it has proven to be more effective in generating sales leads than other direct marketing platforms.Measuring the efficiency and effectiveness of e-mail marketing is simple because most e-mail marketing tools have features that track key performance, such as open rates, read rates, click-throughs, and forwarding. Using the results gathered through these e-mail marketing tools, business owners can gain valuable insight on how best to communicate with their target audience and enhance their campaigns accordingly. Tracking performance of e-mail marketing is not the only benefit gained. Among the other very important benefits include the ability to easily send out multiple communications, personalize e-mails, and send out automated responses. With all these features combined, any business owner can easily carry out an effective e-mail marketing campaign that allows them to spend more time on other important aspects of maintaining and running a business. E-mail marketing should be an integral part of promoting any type of business. Through this platform, businesses can enhance brand reputation, reach out to a larger market, and track results in an inexpensive manner. Through e-mail marketing, businesses can achieve outcomes they would never be able to reach from other direct marketing platforms. Although it may take some time and patience to build a large and targeted subscriber base, the results that this direct marketing platform will generate in the long run will be worthwhile. In fact, e-mail marketing campaigns can be effective enough to be a business’ only means to generate sales leads.
Generate Sales Leads, Other Direct Marketing, Business Owners, E-mail Marketing, Direct Marketing, Generate Sales, Sales Leads, Marketing Campaigns, Other Direct
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ABOUT THE AUTHOR
In business since 1991, owner, Terry L. Green is a Certified Master Virtual Assistant with more than 30 years of combined administrative support experience in both the corporate world and as the owner of a successful Virtual Assistance practice. Originally an office-based secretarial and resume business serving local clients only in a small, rural village in Central Ohio, Fastype is now a multi-VA practice with a team of qualified associates specializing in supporting professional speakers, consultants, info-marketers and coaches worldwide. Our clients span the globe from across the United States to as far away as New Zealand, Antigua, Singapore and now Sweden! For more information, visit http://www.myfastype.com. Subscribe to Speak Up and Make Money at http://www.myfastype.com/newsletter.htm and receive 13 speaking tips from the “Best of the Best!”