As more and more businesses are selling their products or services by using affiliates, they have to ensure that they supply their affiliates with the proper tools, resources and rewards so that they will promote their product and not a competitor’s product. So, if you’re an affiliate marketer, how do you find the best affiliate marketing program?
1. What Works For Some, May Not Work For You.
The first thing to remember is that what may be the best affiliate program for one marketer may not be the best one for you. Only you know the exact audience that you are targeting and only you know the relationship that you have with your prospects. Before promoting any product as an affiliate, research the product and the type of people who are buying it to ensure that the product fits in with your what your audience expect from you.
2. What Is The Cookie Duration?
A cookie is a small file that is saved on a prospect’s computer that remembers when they clicked on your affiliate link to view the product for sale. The cookie file will normally remain active for about 60 days which means that if the customer buys within that period, you will still receive the commission. Some affiliate marketing programs will keep cookies files active for life and others for less then 60 days.
3. When Do You Get Paid?
The best affiliate marketing companies will pay you your commissions within 30 days of a sale. Some pay instantly. Make sure that you check the minimum quotas that you must fulfill before you get paid your commission and that you are capable of attaining their requirements. Some affiliate marketing programs can hang onto your money for months before paying out.
4. The Range Of Products.
Does the business have other products that will appeal to the prospective customer? Do they offer up-sells or down-sells in their sales funnel or is it just one product? If they do have other products, do they pay affiliate commission on the sale of those products to the customer you introduced or referred?
5. Your Affiliate Support.
Remember that you and the business owner are working in partnership. They have produced the product and you are marketing it for them. The business owner needs affiliates to sell its products so should offer you support. The best affiliate marketing program will supply items such as marketing resources, email swipes, display banners, sales bonuses, tutorial videos, reports, ebooks and an affiliate help desk.