Keep your marketing videos short and sweet. The normal person’s span of
attention is minimal. They want instant gratification when looking for
information. If you must have a longer video, consider cutting it up into a few
other videos so people can continue on later.
You want to make sure that you put out videos regularly. Once people have
seen your video and are familiar with it they will more than likely stop
watching it. Posting new material will keep your viewers coming back to see
what kinds of new things you are promoting.
Your videos will become popular if you share them efficiently. You should
create an account on YouTube and on other similar sites your audience uses,
feature your videos on your site or blog and share them on social networks. If
possible, get other bloggers and people who are influential on social networks
to share your videos.
The biggest aspect of your video marketing should be your content. Without
excellent and relevant content, your video marketing will fail. If viewers are
not interested in your videos, you will not be able to make a sale. Make sure
that you have interesting and relevant content to be successful with video
You only have a short time to capture your audience’s attention in video
marketing. The first 10 to 15 seconds is the most crucial. This is the part of
the video that should show a teaser or something unique that makes them want to
Don’t only rely on videos in your marketing campaign. They are great
marketing tools, however, they should not replace your other marketing tactics.
Videos should not replace content creation like article writing or blogging.
Videos should simply be used to enhance the content in your marketing campaign
and to build up your link portfolio.
A great reason to have costars in your video is that they’ll have a network,
too. If you bring on an expert in the field, he’ll let his network know he’s
going to be appearing in your video, growing your exposure. They’ll share with
their network, if the content is good, and you’ll get many viewers quickly.
When using video marketing to increase your website traffic, you have to
remember who you are talking to. Your audience is crucial. You need to target
your videos to a specific audience, and you will notice that they will become
more engaged, interested, and more likely to make your video marketing a
Think about creating a viral video. Viral videos are videos that are shared
on social media websites and explode in popularity. Be careful, though. Some
people on the Internet can see right through a viral video attempt, and it can
end up as a failure. Be creative and make a video that people will actually
want to watch. Humor is always a plus.
Maybe you aren’t going to be the star of your show, but you do need to find
a good spokesperson or mascot to help market your videos. Try to find somebody
that is natural when speaking and generally makes people around them feel
comfortable. People want to watch somebody they feel that they can trust.
If you want to create videos of yourself talking to your audience, keep in
mind that your appearance and diction are important. Take the time to do your
hair, pick some nice clothes and apply some makeup. Make sure the lighting
works to your advantage and do not hesitate to do multiple takes if your
diction is not perfect.
Make sure you are tracking the results of your individual videos. Find out
the origin of the traffic, the time of viewing and the number of times the
video is viewed. Any of the strategies described can help you immensely.
Spending some money on a digital microphone is a great investment. It is
easy to find a device that will capture your video with good clarity of
picture. However, sounding well might not happen with the same device. Your
authoritative and confident voice can do things no video picture ever will.
Add some humor to your videos. Using humor is a fantastic way to engage an
audience. When they laugh and feel happy because of your videos, they will
associate that feeling with your company. This is a win-win situation. Just
make sure not to lose your message in the comedy.
Video marketing does not have to be complicated. One of the most popular
formats is simply a regular video, without any bells and whistles included. Of
course, if you can, those videos with flash animations have also proved
popular, as well as picture slide shows with a voice over and music.
Make a video, not a commercial. Even if you are selling something, people
don’t like watching commercials, either on television or online. Instead, make
a video that is fun or informative, while still related to your product or
service. People looking at videos are usually looking to be entertained, not
Music is important in videos. Reflect on your own experiences when music has
been effectively utilized in a marketing campaign. What music would work in
your video? Doing this will help you deliver a more effective video message to
your customers. If you’re not comfortable with appearing onscreen, this also
Video marketing is one of the newest methods of marketing your business
online. You need to have some basic information first, so use the tips laid out
here to help you to really understand this. Start using video and you will
start seeing better conversions into sales for your business.